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Business News

Sainsbury’s upgrades profit guidance despite fall in Christmas sales

today12/01/2022

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One of the biggest names in UK retail has raised its annual profit expectations despite a fall in sales during its core Christmas trading period.

Sainsbury’s, the UK’s second-largest supermarket chain by market share, reported grocery-led sales growth for the festive season covering the six weeks to 8 January when compared to the same pre-pandemic period in 2019/20.

However, the picture was less rosy on a year-on-year basis as total retail sales came in 2.9% down on 2020/21 though its core food and drink offering saw growth of 0.1%.

Online grocery sales fell 15% as demand for deliveries tumbled.

Sainsbury's
Image: Sainsbury’s reported a dip in demand for online deliveries

Nevertheless, the group – which includes Argos – said it now expected to report underlying profit before tax of at least £720m for its financial year to March 2022. That sum is more than double the £356m it made in its last 12-month period.

The revised figure was up from the £660m it forecast last July.

It said of the revision: “Our expectations for full year profits are ahead of previous guidance, with investment in the customer proposition and higher operating cost inflation offset by structural cost savings and stronger than expected grocery volumes, driven in part by increased in-home grocery consumption.”

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The company added that full price clothing sales were up 38% versus two years ago – and 2% higher on 2021/2021 thanks to reduced markdowns and promotions.

Argos sales were more than 9% down in the wider third quarter compared to the same period last year while the supermarket chain’s general merchandise performance was 20% lower.

Its performance does not compare favourably to those of discounters Aldi and Lidl who both reported surging sales over their respective Christmas seasons.

File photo dated 15/10/21 of shoppers in the fruit and vegetables section of a branch of Sainsbury's in London
Image: The ‘big four’ chains also including Tesco, Asda and Morrisons face a market share battle as shoppers’ budgets are squeezed

However, neither of the discount chains provide data on comparable sales covering existing sites so much of their growth may have come from new store openings.

Both have pledged to have the lowest prices this year as shoppers’ budgets come under severe pressure from energy bill-led inflation – already at a decade high.

It represents another price challenge to the established chains which are all desperate to maintain their market shares.

Sainsbury’s said it was now matching Aldi prices on 150 of its highest volume fresh food products and putting over 2,000 lines into a Price Lock promise so customers can be certain they are getting great value.

Chief executive of Sainsbury’s, Simon Roberts, told investors: “I am really pleased with how we delivered for customers this Christmas.

“More people ate at home and our significant investment in value, innovation and service led to market share growth.”

 Sky News

© Sky News 2021

Written by: Rother Radio News


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today12/01/2022