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Local News

The secrets of the cult Sheffield clothes store that’s outlived John Lewis and Debenhams

today07/11/2021

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Melody Couture, found on The Moor in Sheffield, is one of the city’s much-loved staples.

After opening its first store here over 30 years ago, the retailer has enjoyed a cult following of fans ever since.

Adored by regulars and the thousands of students who move to the city each year, Melody Couture is woven into the city’s history.

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And it has outlasted Debenhams and John Lewis, which both pulled the shutters down on their Sheffield city centre shops this year.

Eager to find out the secret to the store’s success, Yorkshire Live visited the iconic shop.

Manager Talha Ramzan, half of the father-son duo behind Melody Couture, thinks their ability to quickly provide in-trend fashion is what keeps customers coming back.



The shop has been a Sheffield staple for over 30 years
The shop has been a Sheffield staple for over 30 years

“We get something new in every single week,” he explained.

After researching the latest trends by flicking through fashion magazines, the team behind the store visits manufacturers across the UK and France to pick the best stock.

But the company has faced its own share of challenges, much like competitors Debenhams and John Lewis.

Mr Ramzan said: “We’re definitively gone through what they’ve gone through.”

Melody Couture opened its first store in Castlegate, Sheffield over 30 years ago. Over the years, it expanded to open shops in Wakefield, Scunthorpe, Nottingham, and Barnsley.

But because of the pressures faced by the British high street, only the Sheffield store remains now.

The company’s adaptability has been the key to its success, according to Mr Ramzan.

He explained they made the choice to shut stores where needed, which has helped to protect the future of the company.

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And with the Sheffield store continuing to perform well, the next step is to move online.

Mr Ramzan, the owner’s son, is eager to see the company continue to thrive.

After graduating from university, he originally took on a job with a different company, but he couldn’t stay away for long and soon joined his father at the helm to help take Melody Couture forward.

He explained: “We are in the second generation now, and my job is to take it forward.

“I wanted to carry it on because it has been so successful.”

“And people still need that independent store. We bring something different to Sheffield,” he added.

The proud son added that he loves getting to meet customers and help them find the perfect outfit.

“My favourite thing is providing people with something they look and feel amazing in,” he said.

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Written by: Rother Radio News


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